Generative AI is rapidly emerging as a transformative force in the financial industry, with the potential to revolutionize operations, enhance efficiency, and deliver tailored experiences to customers. From automating tasks to improving fraud detection and predictive analytics, Gen AI holds great promise. However, its successful integration into the financial sector depends heavily on building trust among stakeholders, including regulators, institutions, employees, and customers. Key Challenges and Considerations Building a Trustworthy Gen AI Ecosystem To successfully integrate Gen AI into finance, institutions must focus on several key actions to create a trustworthy ecosystem. Data Governance and Security Fairness, Accountability, and Transparency Human-Centered AI Education and Awareness Regulatory and Policy Frameworks The Indian Fintech Landscape